Search Engine Marketing Service at YSHMA Digital

Search Engine Marketing including PPC, SEO, Business listing, Content Marketing

Many of today’s consumers turn to search engines like Google when they’re considering purchasing a new product or hiring a business for a specific services. This means that no matter your industry or business model, you need to show up in search results for keywords related to your company.

Search engine marketing is one of the most important techniques to ensure that customers can easily find you in search engine results pages – which in turn, helps increase revenue. If you’re thinking, “That sounds great, but I have no idea how to do it” then you’re in luck! YSHMA team will help guide you in the right direction. You can call +905433963566 or contact us online for help getting started today!

SEM is a term that includes any technique that impacts the way your business is seen in search engine results pages. It includes search engine optimization (SEO), as well as pay-per-click advertising (PPC), content marketing, and claiming local business listings.

Why Yshma Search Engine Marketing Services

Increasing Traffic

As you gain more visibility, you will start to see an increase in the number of website visitors.

Increasing Leads

We can target the audience that is most likely to be interested in your products and services.

Increasing Revenue

The increase in targeted leads makes it easier to turn those leads into paying customers.

More Brand Awareness

Your brand can become the one your customers think of over all the competition in the industry.

More Business Growth

The new traffic, qualified leads, and brand awareness all contribute to new growth opportunities.

More Trust and Authority

When you reach the top of the search results, your customers will see you as the industry authority.

SEM vs SEO

SEM versus SEO: What’s the difference?

Generally, “search engine marketing” refers to paid search marketing, a system where businesses pay Google to show their ads in the search results.

Search engine optimization, or SEO, is different because businesses don’t pay Google for traffic and clicks; rather, they earn a free spot in in the search results by having the most relevant content for a given keyword search.

Both SEO and SEM should be fundamental parts of your online marketing strategy. SEO is a powerful way to drive evergreen traffic at the top of the funnel, while search engine advertisements are a highly cost-effective way to drive conversions at the bottom of the funnel.

Landing Page And Conversion Rate Optimization

Landing pages play an important role in helping convert interested visitors into long-term customers. If you notice that your conversion rates have started to decline or that the leads you are getting aren’t right for your business, it may be time to revisit your landing pages.

Whether it’s the content that impacting your conversion rates or the design that needs some tweaks, SevenAtoms is here to help. Our search engine marketing company has expert design and development teams that will create attractive landing pages that are optimized for conversions. Our team also performs consistent A/B tests on different landing page elements to ensure that your landing pages are consistently converting.

Work Flow

Our Working Process

Research and Granular Targeting | First, we gain an understanding of your business and the products or services you sell. Then we look at the PPC landscape your company faces, analyzing your current paid efforts and closely inspecting what your competitors are doing. We also perform in-depth research on relevant and cost-efficient keywords, identifying both regular and long-tail keyword opportunities. We are very granular in our approach to drive performance. We structure the campaigns based on Single Keyword Ad Groups (SKAGs) for keywords that drive 80-90% of the traffic, and usage of niche keywords for paid search campaigns. For display campaigns, we research and identify specific sites that are frequented by your target audience.

We make sure that the search ad is perfectly customized to the keyword being searched and also ensure that the ad’s messaging matches the messaging on the landing page via dynamic keyword insertion. Additionally we create multiple ads in campaigns to avoid audience fatigue and test different offers, designs and messaging.

We A/B testing of custom landing pages and Google ads to drive consistent improvement in conversion rates. Optimize campaigns on the basis of end-to-end attribution — what keywords, ads, devices, landing pages, campaigns, targeting , etc., are leading to the best quality leads.

Track and measure data across all activities that we perform across all channels. Analyze data and make appropriate changes to our strategies to increase overall campaign effectiveness and meet goals. Create monthly reports that give you a breakdown of performance and extract actionable insights. These insights will include changes in strategy for our AdWords campaigns, as well suggestions for other paid channels that we believe would generate results.

Search Engine Marketing Sections

SEM Includes :

Keyword-Research

Introduction to SEO

SEO services are services typically offered by an SEO agency that help your company succeed in search engine optimization. With SEO, your business wants to increase its visibility in search results on search engines like Google and Bing. You specifically focus on search results related to your company, products, services, or industry.

Being a professional search engine optimization services company, we work in a stepwise manner to ensure that our SEO marketing services brings proper traffic, credibility, visibility, business, a high return on investment along with an insight into the behaviour of your potential customers. Our team of expert SEO professionals chalk out a detailed SEO plan that necessarily comprises of all of the key parameters that the search engines actually look for. In this way, ErisN’s SEO service makes sure that the website ranks high in the searches of the search engines which ensures that your business becomes visible in the eyes of your potential customers thereby resulting in the growth of your business. ErisN offers some of the most remarkable bespoke SEO solutions with highly effective strategies for helping your business website rank higher in the searches of the search engines.

1.Client Requirement-2.Website Analysis-3.Keyword Research-4.Competition Analysis-5.on page seo-6.off page seo-7.technikal seo-8.content development-9.reporting

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Content Marketing Strategy

Content marketing works hand in hand with SEO, since in order for your website to rank in search engines, your pages need to have helpful content.

Content refers to anything from written pieces like articles or blogs, to multimedia elements like infographics or videos.

The best content that will rank highly in results pages is content that targets your most valuable keywords. But once you choose your keywords, your content should be created with the reader in mind – not Google.

Write and create pages that provide your target audience with interesting information, or help them accomplish specific tasks. This will help you establish your brand as a trustworthy resource, and will increase the chances that they’ll ultimately become customers.

However, you should avoid practices like keyword stuffing, which uses your keywords in excess and in places that don’t make sense. This practice is considered a black hat SEO tactic since it is seen as a spammy practice by Google.

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Pay-per-click / Google Adwords

PPC is an advertising model that allows you to promote your products or services within search engines.

PPC ads work on a bidding system in which you bid to place ads in the search results for keywords that are the most valuable for your business. For example, if you work at a bakery that specializes in wedding cakes, you could bid to place an ad in the results for “wedding cakes Harrisburg PA.”

If your bid is among the highest, your ad will display above the organic search results. And if a user clicks on one of your ads, they’ll be taken to a landing page where they’ll be able to purchase the product or service you advertised.

One of the biggest benefits of PPC is that you choose exactly how much each keyword is worth and how much you pay every time your ad is clicked. As the name suggests, you only pay for the ad when it’s clicked, and not when it’s seen.

This makes PPC an effective advertising strategy, regardless of your budget.

Google Ads

is Google's online advertising program. Through Google Ads, you can create online ads to reach people exactly when they're interested in the products and services that you offer.

  1. Google Ads is a product that you can use to promote your business, help sell products or services, raise awareness, and increase traffic to your website.
  2. Google Ads accounts are managed online, so you can create and change your ad campaign at any time, including your ad text, settings, and budget.
  3. There's no minimum spending commitment, and you set and control your own budget. You choose where your ad appears, set a budget that's comfortable for you, and easily measure the impact of your ad.
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REGISTER FOR GOOGLE MY BUSINESS

Google My Business is a free way to ensure that local customers can find your business easily. If you’ve ever searched for a local business, you’ve likely seen listings and a map at the top of the results page.

When you register your business for GMB, you have the chance to show up in these listings. Your business can show up on the map, along with a star review out of five, customer reviews, pictures, location, price range, and more.

This makes it extremely easy for customers to simply click on your business and get directions from wherever they are.

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REPUTATION MANAGEMENT

Reputation management helps minimize any negative press about your business in search results, and allows you to increase the amount of positive content about your business.

It’s been shown that 40% of consumers will form an opinion about your business or service just by reading one to three reviews. This means that you can’t afford to have more bad reviews than good ones – especially when a whopping 92% of consumers read online reviews.

Reputation management involves responding to negative reviews in a positive way, as well as using techniques that push negative press about your business to the bottom of results pages.

If your business has received negative press in the past, you’ll definitely want to consider reputation management as part of your SEM strategy.

Search Engine Marketing Service Strategy

SEM Strategy

Search engine marketing is the process by which you market your product or services to be visible in SERPs, or, search engine results pages, through paid search ads. Many things fall under SEM, like YouTube advertising, mobile app advertising, Google Ads campaigns, Bing Ads, PPC and bid management, contextual networks, display ad marketing and remarketing pixels.

Search engine marketing is your way to become visible in the oversaturated online market at the time when buyers are actively searching for your product or service. Search engine marketing allows you to be extremely precise in who you target and allows you to produce advertising “touch points” on a continuous basis throughout the buyer journey, potentially leading to a conversion. While SEO takes months to see results, with SEM brands can show up on the first page of Google within a couple of hours.

SEM is the collection of tactics and mediums marketers can use to advertise to their audience through search engines through paid ads on a pay-per-click (PPC) basis. SEO services include tactics to increase “organic” traffic through back-end code optimizations, content planning and strategic keyword research/usage on your website. Both organic and paid search marketing are essential for your internet marketing strategy and should be used in an integrated way to complement each other.

Best Pricing

Our SEM Service Pricing Plans

Ruby Plan

$99.99 /mo

Diamond Plan

$199.99 /mo

Red Diamond Plan

$299.99 /mo

Ruby Plan

$89.99 /Month

Diamond Plan

$169.99 /Month

Red Diamond

$249.99 /Month

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Previous Projects

Our Case Studies