Product/service identification: keep the following points I mind when you are identifying products to sell.
Go niche, where there is sufficient demand
Product pricing, low pricing make it difficult for you to get returns. And also high-value items difficult to make people to purchase
Product availability and convenience. Chose the products which are not easily available. Usually those kind of products will sell quickly online
Know your customer: It is important for any business to know who their target audience is so, that they can reach them in the best possible way. Check your competitor customers and evaluate them.
Right ecommerce platform: It’s a software which helps you build your online store where you put your products for sale and where you customers buy. Choosing the right ecommerce platform is crucial for any business and it is the very first step in ecommerce website development process. You chose between hosted and self hosted platforms. There are many hosted platforms like Magento, WooCommerce, Shopify and opencart etc., almost all these platform have the essential features of an online business. Based on the requirement you can customize the platform features.
Design is where the hard work really starts to pay off. We begin with an exploratory – as the name suggests, we explore a range of possibilities with you, getting a feel for how to represent your brand and sell Your Product
Some of our clients have strict brand guidelines, while others are looking for guidance on how to define or reimagine their brand – we’re equally comfortable working with both.
Testing phase: After development before it goes on air, it is very much important to do a testing on different scenarios. Testing is usually done in various browsers, across platforms, and across devices. Testing includes usability, customer convenience, bugs, appearance and is to ensuring a good shopping experience.
Some of the points which need to check at the time of testing – Website loading, compatability, navigation, broken links, security.
Online marketing: After the site is ready, the next immediate step is to do marketing and promotional activities. A well-planned promotional strategy that reaches out to the right audience at the right time and across the right channels will help spreading the brand awareness and sale conversion. Some of the marketing methods used for an online business is as follows.
Email marketing
SEO – Search engine marketing
SEM - Social media marketing
Google addwords (Pay per click)
